Artistic direction and visual identity for the Arrasy fashion collection, inspired by Wawel Castle’s tapestries, showcased during the All the King’s Tapestries: Homecomings 2021–1961–1921 event.

The Brand

The project brought together the historic Wawel Castle and retro fashion designer PLICH. His collection, Arrasy, drew inspiration from the castle’s iconic tapestries, with hand-painted visuals applied to garments, reflecting the intricate artistry of the original works. The event was a unique fusion of historical craftsmanship and contemporary retro fashion design.

Solution

I focused the artistic direction on translating the heritage of the tapestries into a modern fashion language. A cohesive visual identity was developed to blend past and present, executed across digital and print platforms. I designed a dedicated website to enhance the collection’s online presence, while print materials emphasized the tactile, handcrafted nature of the designs, reinforcing their connection to tradition and craftsmanship.