Energizing the court: A vibrant visual identity for the Lawyers Squash Tournament, blending the thrill of squash with the prestige of Polish legal traditions.

The Brand

The Lawyers Squash Tournament, sponsored by the Dean of the Wrocław District Bar Association, required a dynamic visual identity to reflect the energy and competitive spirit of squash. The challenge was to create a design that resonated with both the legal community and the sport’s fast-paced nature. The visual identity needed to connect with the established visual language of Polish Advocacy while incorporating a unique and energetic design.

Solution

The visual identity was crafted to embody the dynamic nature of squash through diagonal compositions and a bold use of vibrant orange. I designed the logo with a nod to the established visual identity of Polish Advocacy, incorporating the white eagle symbol – a prominent feature in Polish legal and administrative communication. This approach ensured that the design was not only visually striking but also culturally and contextually relevant. The resulting branding effectively communicated the tournament’s energetic spirit and professional association, contributing to the event’s overall success.