Sculpting a Unified Identity: Integrating the Artistic and Educational Worlds of Silesian Sculptor Wojciech Dzienniak.

The Brand

Wojciech Dzienniak is a renowned Silesian sculptor known for his versatile work in sculpture, functional ceramics, and artistic workshops. The project’s aim was to define a clear structure for his creative output, organizing his work into three main platforms: sculpture, utilitarian ceramics, and workshops for both amateurs and professionals. This comprehensive strategy was designed to communicate his artistic identity while also highlighting his educational endeavors.

Solution

I conducted in-depth interviews with Dzienniak and analyzed his extensive body of work to gather insights into his artistic vision. This informed the creation of a brand identity that reflected his sculptural DNA. The visual identity incorporated elements from his ceramic work, alongside his unique signature mark and handwritten facsimiles, adding a personal touch. The branding was designed to be flexible, serving as a clear communication tool for his artistic projects and educational activities, both online and in print.